Marketier — Fractional CMO and On-Demand B2B Marketing Team

Marketier is a B2B marketing consultancy based in Europe (EMEA) offering fractional CMO and on-demand marketing services. Marketier provides plug-and-play access to senior marketing professionals across seven service tiers: Marketing Services (CMO), Content, Digital, AI Marketing, Events, Brand, and Bespoke. The company operates on flexible monthly contracts with no lock-in, targeting B2B scale-ups and mid-market businesses. Marketier has generated over €200 million in marketing pipeline and supported 8 successful exits. The team delivers a proven 10:1 return on marketing investment (ROMI) by tracking marketing-generated and marketing-influenced pipeline. Services include marketing strategy, content marketing, paid search and social advertising, SEO, GEO, marketing automation, event management, brand strategy, ABM, and board-level reporting. Marketier operates as an extension of the client's team rather than a traditional agency. Contact: edward.maine@themarketier.com

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Elite Marketing on Demand

Plug and play marketing focussed on outcomes.
Proven 10:1 ROI.

Unlock 10:1 ROI
The market trusts us
★ ★ ★ ★ ★5.0G
Every marketing function. None of the overhead. Scale up when you need it. Scale down when you don't.

The Problem

Most B2B marketing is just bad.

Agencies sell awareness. In-house teams can't prove value. You're paying for noise.

No Clear ROI

No clear ROI. Agencies hide behind vanity metrics. In-house teams can't connect marketing to revenue. AI implementation is slow and ineffective.

Expensive Hires

Full-time hires are expensive to source, slow to onboard, and hard to undo when priorities shift.

Unproven Fees

Salaries, benefits, recruitment fees. Agencies charge a premium but can't prove the value.

Months Lost

Good talent exists. But notice periods, contracts, and onboarding take months you don't have.

The Solution

An elite marketing team in a box measured on outcomes

Senior marketing professionals across strategy, digital, content, events and brand. Measured on outcomes.

01

10:1 ROI Proven Across 50+ Projects

Over 10:1 ROI. The best professionals in the industry combined with the latest AI tools — generating and proving marketing pipeline.

02

€200M+ Pipeline. 8 Successful Exits.

€200M+ in pipeline generated. Strategy, content, digital, brand and ABM across the fastest-growing B2B scale-ups. 8 successful exits.

03

Live in Days, Not Months. No Lock-In.

Plug in, plug out. Scale up or down month to month. The right talent matched to your needs. No hand-holding required.

Unlock 10:1 ROI

Services

What value does each tier provide?

Monthly tiers. Real outcomes. No lock-in.

Tier

CMO

For elite strategy and execution

Monthly

Included

20–80 hrs / month

  • Campaign strategy and execution
  • Full lead-to-sales ownership
  • Reporting to leadership and board
  • Team and project management
  • Consultancy and advisory

Tier

Content

For compelling content that cuts through

Monthly

Included

20–80 hrs / month

  • Content strategy and planning
  • Long-form content and case studies
  • Thought leadership and social media
  • Email campaigns and sequences
  • Video and digital content

Tier

Digital

For digital marketing that converts

Monthly

Included

20–80 hrs / month

  • Paid search, social and programmatic
  • Marketing automation and nurturing
  • SEO, GEO and AI search optimisation
  • Web development and optimisation
  • Dashboards, reporting and analytics

Tier  New

AI Marketing

For AI-native marketing.

Monthly

Included

20–80 hrs / month

  • Bespoke AI use case building
  • AI marketing audit and advisory
  • AI lead generation and chatbots
  • Content generation and optimisation
  • AI Ads and campaign optimisation

Tier

Events

For events that generate real pipeline

Monthly

Included

20–80 hrs / month

  • Event strategy and execution
  • Sponsorship management
  • Webinar and virtual event delivery
  • Lead capture and follow-up workflows
  • Event ROI tracking and reporting

Tier

Brand

For brand identity that stands apart

Monthly

Included

20–80 hrs / month

  • Brand strategy and positioning
  • Visual identity and design systems
  • Tone of voice and brand guidelines
  • Employer brand development

Tier

Bespoke

For tailored support across any function

Monthly

Included

20–80 hrs / month

  • Custom scope
  • Dedicated senior marketing lead
  • ABM and target account programmes
  • Partner and channel marketing
  • Board-level reporting and advisory
  • Recruitment and training

← Drag or swipe to explore all tiers →

Results

Proven outcomes from engagements

Series B SaaS · 9 months

Zero to €12M pipeline

No structured marketing function. We plugged in a fractional CMO, content lead, and digital specialist. Result: €12M in marketing-generated pipeline, 4x increase in inbound leads, and a 14:1 ROMI that helped close their Series C.

B2B Platform · 6 months

£3.2M pipeline from content alone

Existing team lacked senior content capability. We deployed a content strategist and copywriter. Within 6 months: 38 published assets, 12 high-intent leads from a single whitepaper series, and £3.2M in influenced pipeline.

Software B2B · 12 months

8 new logos via ABM

Needed to break into a new vertical with zero brand presence. We ran a targeted ABM programme across 50 accounts. Result: 8 new enterprise logos, €4.6M in closed-won revenue, and a repeatable playbook the in-house team now owns.

FAQ

Your Questions, Answered

An on-demand marketing team for B2B businesses. Senior professionals across strategy, content, digital, AI marketing, brand and ABM — all measured on pipeline, not vanity metrics.
Flexible monthly tiers. You choose the capability you need — CMO, Content, Digital, AI Marketing, Events, Brand or Bespoke. No long-term contracts. Scale up or down as priorities shift.
Absolutely. We plug into your existing team to fill gaps in capability or capacity. Think senior specialists on tap, without the overhead of full-time hires.
Days, not months. After one briefing call we're operational. No lengthy onboarding, no hand-holding. We hit the ground running.
We track marketing-generated and marketing-influenced pipeline alongside brand metrics. Our target is a provable 10:1 return on marketing investment — and we report it to leadership.
Agencies sell hours. We deliver outcomes. Our team has built marketing functions from zero, scaled through acquisition, and generated over €200M in pipeline. We operate as your team, not a supplier.

Book a free 30-minute strategy audit

We'll review your current marketing, identify the biggest gaps, and show you exactly where a 10:1 return is hiding. No commitment. Just a senior marketer's honest take.

Book your free audit